The vision
We could see the potential to transform this neglected 60s retail centre into a radically different experience. One that would not only attract a much bigger audience, but also regenerate and inject life into the extended surrounding area.
Collaboration was key
We formed really strong relationships with Reading Borough Council, Thames Valley Police and Reading Licensing, taking on board their objectives and ideas.
Phase 1.
Transforming the retail space and regaining retailer confidence
Before: The Atrium
A huge transformation
The dated retail centre has been transformed into a modern, stylish outlet with lots of light and contemporary features. Tenants who once considered leaving, renewed their agreements. Plus it immediately attracted many new brands and interested parties.
Phase 2.
Developing the immediate surrounding area and helping to turn it into a cultural hub - where people work, shop, have fun, and meet friends.
Regenerating the Hexagon Quarter
Every area of the Hexagon Quarter has been carefully considered to transform this into an attractive destination that the local community can feel proud of.
Family fun
Glass fronted cinema and ideas such as crazy golf in the pipeline.
Bringing life to the city
Transforming neglected area into lively hub with restaurants spilling onto street.
An evening destination
Modern street-food market, bars and independent pop-up shops.
Attracting visitors from further afield
Agreement with Premier Inn to make create a destination for visitors from further afield.
Attracting professionals
Stylish, contemporary offices to attract young professionals.
A sought-after place to live
Application for 500 contemporary apartments to create a sought-after residential area.
Committed to making this a success
Our success to date in bringing these plans to life is down to our mission to re-think the traditional retail offering and come up with ideas that the whole community can get behind. We’ve also made a significant investment in this scheme and are committed to making it work.
“Phoenix Group are been privileged to have been the chosen soft service provider at Readings Broad street mall for over a decade . Most recently contracted to Moorgarth property who have brought a holistic and farsighted leadership to the scheme that encourages and embraces service innovation both from within resource improvement and technology across the scope of the scheme.”
Robert Clark, Director, Pheonix Group
